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Etiaba
Etiaba
Etiaba
Simplifying How Businesses Manage Their Finances and Processes
Simplifying How Businesses Manage Their Finances and Processes
Simplifying How Businesses Manage Their Finances and Processes
My Role
My Role
Product designer -
User research, Product Strategy, UX Design, UI design, UI Kit
Product designer -
User research, Product Strategy, UX Design, UI design, UI Kit
Team
Team
Engineers, Product Manger, Business analyst
Engineers, Product Manger, Business analyst
Platform
Platform
Website, Mobile app,
Admin app
Website, Mobile app,
Admin app
Timeline
Timeline
2023 -2024
2023 -2024
Overview
Overview
Etiaba is a finance and business management platform for managing finances and business processes. It mainly targets small to medium-scale businesses, helping them centralise their processes and manage their finances.
To achieve our goals, I collaborated with engineers, product managers, product designers, business analysts, and other key stakeholders. We provided several features that enable businesses to easily access solutions that meet their needs, all in one app. This led to an over 80% satisfaction rate during the soft launch and is projected to save businesses over 50% of the time invested in their current processes.
Etiaba is a finance and business management platform for managing finances and business processes. It mainly targets small to medium-scale businesses, helping them centralise their processes and manage their finances.
To achieve our goals, I collaborated with engineers, product managers, product designers, business analysts, and other key stakeholders. We provided several features that enable businesses to easily access solutions that meet their needs, all in one app. This led to an over 80% satisfaction rate during the soft launch and is projected to save businesses over 50% of the time invested in their current processes.
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The Challenge
Helping African businesses manage finances and operations more efficiently
Helping African businesses manage finances and operations more efficiently
Before the idea of etiaba was birthed, the business had a customer base in which they managed their finances. Different applications were used to manage them and meet the needs of these businesses. These applications were foreign and payments were made in dollars. This posed 2 main challenges;
They need a single application that meets all their customers' needs
They need a more affordable solution with a local payment option.
Before the idea of etiaba was birthed, the business had a customer base in which they managed their finances. Different applications were used to manage them and meet the needs of these businesses. These applications were foreign and payments were made in dollars. This posed 2 main challenges;
They need a single application that meets all their customers' needs
They need a more affordable solution with a local payment option.
The Big Plan
The Big Plan
Develop a web and mobile application for easy, seamless, consolidated Business and Financial Management.
Ensure the application provides useful insight across the key features of the application that help businesses make informed decisions.
Provide a subscription-based model that is affordable for businesses and available in their local currencies
Develop a web and mobile application for easy, seamless, consolidated Business and Financial Management.
Ensure the application provides useful insight across the key features of the application that help businesses make informed decisions.
Provide a subscription-based model that is affordable for businesses and available in their local currencies
DEEP DIVING INTO PROBLEM-SOLVING
Deep Diving Into Problem Solving
Understanding business challenges and goals
Understanding business challenges and goals
I went into a research phase alongside other team members to understand our challenges and get data that can aid our solution. We asked a series of critical questions that shaped our approach:
How do businesses currently record and reconcile transactions?
What are the common challenges with transaction tracking?
Are there centralised data that inform business decisions?
How do businesses track their operations, Invoices, Receipts, inventory, etc?
While this was key for us, we conducted competitor audits checking if related solutions exist in our region. We had discussions with key stakeholders to understand the problems they face with customers. Lastly, we engaged customers to understand their needs.
I went into a research phase alongside other team members to understand our challenges and get data that can aid our solution. We asked a series of critical questions that shaped our approach:
How do businesses currently record and reconcile transactions?
What are the common challenges with transaction tracking?
Are there centralised data that inform business decisions?
How do businesses track their operations, Invoices, Receipts, inventory, etc?
While this was key for us, we conducted competitor audits checking if related solutions exist in our region. We had discussions with key stakeholders to understand the problems they face with customers. Lastly, we engaged customers to understand their needs.
I went into a research phase alongside other team members to understand our challenges and get data that can aid our solution. We asked a series of critical questions that shaped our approach:
How do businesses currently record and reconcile transactions?
What are the common challenges with transaction tracking?
Are there centralised data that inform business decisions?
How do businesses track their operations, Invoices, Receipts, inventory, etc?
While this was key for us, we conducted competitor audits checking if related solutions exist in our region. We had discussions with key stakeholders to understand the problems they face with customers. Lastly, we engaged customers to understand their needs.
What we discovered
What we discovered
After engaging with customers and gathering data, we uncovered several key insights:
After engaging with customers and gathering data, we uncovered several key insights:
80%
80%
Businesses were managing their records on different platforms, which led to data fragmentation and inefficiency.
Businesses were managing their records on different platforms, which led to data fragmentation and inefficiency.
50%
50%
Businesses that relied on manual tracking reported a higher occurrence of errors and difficulties in reconciling accounts.
Businesses that relied on manual tracking reported a higher occurrence of errors and difficulties in reconciling accounts.
80%
80%
Businesses want an automated reporting system for insight into their financials.
Businesses want an automated reporting system for insight into their financials.
90%
90%
Businesses need an overview or summary of their business process, not just raw data.
Businesses need an overview or summary of their business process, not just raw data.
Solutions
Solutions
Based on our discovery, we brainstormed different solutions, came up with different strategies and had several stakeholder meetings before we went ahead with the designs.
While we had different solutions, we had to ensure we had the right one that satisfied customers' needs. So we had key stakeholders review and got customer feedback at different stages of the design, up to the final stage.
Based on our discovery we brainstormed different solutions, came up with different strategies and had several stakeholder meetings before we went ahead with the designs.
While we had a solution, we had to ensure we had the right one that satisfied customers' needs. So we had key stakeholders review and customer feedback at different stages of the design, up to the final stage.
Send and receive invoice
Send and receive invoice
Helping businesses create, receive and manage their purchases and sales invoices with ease
Helping businesses create, receive and manage their purchases and sales invoices with ease
Instant Sales with POS
Instant Sales with POS
Sell goods straight from inventory and track every transaction made at the point of sale.
Sell goods straight from inventory and track every transaction made at the point of sale.
Inventory Management
Inventory Management
Add and manage products, monitor stock levels, and prevent stockouts.
Add and manage products, monitor stock levels, and prevent stockouts.
Customers and Suppliers Management
Customers and Suppliers Management
Store essential information for both parties, track their transactions and manage relationships.
Store essential information for both parties, track their transactions and manage relationships.
Comprehensive Reporting:
Comprehensive Reporting
Gain insights into Profit & Loss statements, cash flow, and Balance sheets.
Gain insights into Profit & Loss statements, cash flow, and Balance sheets.
Website
Website
Gain insights into Profit & Loss statements, cash flow, and Balance sheets.
Gain insights into Profit & Loss statements, cash flow, and Balance sheets.
Conclusion
Etiaba was completed for the first release. Thou the app is in soft launch, there has been a good level of satisfaction and adoption by customers for their business processes. The app effectively communicated value to business owners, and good feedback was given about the design and ease of use. The soft release enabled us to identify key areas for improvement, ensuring a seamless experience for future users. Though
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Built with
© 2025
Built with
© 2025
Built with
© 2025