CIL Academy
CIL Academy
CIL Academy
Enhancing User Conversion, Experience and Registration
Enhancing User Conversion, Experience and Registration
Enhancing User Conversion, Experience and Registration
My Role
Product designer -
User research,UX Design, UI design
Team
Engineers, Product Manger, Business analyst
Platform
Website
Timeline
2023
Overview
Overview
CIL Academy is an arm of Cecure Intelligence limited that offers tech programs and courses from beginner to advanced. Limited
This idea was born out of building a pool of African tech talent in Africa for Africa and the world. We focused on creating an experience that facilitates easy accessibility to programs, courses and registration. This helped us achieve over 1,000 student registrations and 80% conversion rate.
CIL Academy is an arm of Cecure Intelligence limited that offers tech programs and courses from beginner to advanced. Limited
This idea was born out of building a pool of African tech talent in Africa for Africa and the world. We focused on creating an experience that facilitates easy accessibility to programs, courses and registration. This helped us achieve over 1,000 student registrations and 80% conversion rate.
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The Challenge
The Challenge
Starting the academy, the website and LMS were done using WordPress, while this was usable for taking courses, it was not customisable enough to give the flexibility we wanted for the landing page. This led to an increase in the drop-off rate and low conversion rate. We also had issues with marketing as the website was not giving the conversion we wanted.
Starting the academy, the website and LMS were done using WordPress, while this was usable for taking courses, it was not customisable enough to give the flexibility we wanted for the landing page. This led to an increase in the drop-off rate and low conversion rate. We also had issues with marketing as the website was not giving the conversion we wanted.
The big plan
The big plan
Develop a website for the CIL Academy that increases the conversion rate of user experience.
Develop a website for the CIL Academy that increases the conversion rate of user experience.
Deep diving into problem solving
Deep diving into problem solving
I looked into the current limitations by auditing the existing website. After this was done, I reviewed the log for feedback on the website, which gave us an idea of the issues users were facing. I collaborated with marketing to identify some of the challenges they faced with website conversion concerning their marketing campaigns. We outlined plans to collaborate in coming up with solutions.
I looked into the current limitations by auditing the existing website. After this was done, I reviewed the log for feedback on the website, which gave us an idea of the issues users were facing. I collaborated with marketing to identify some of the challenges they faced with website conversion concerning their marketing campaigns. We outlined plans to collaborate in coming up with solutions.
These are what I found
These are what I found
1
1
1
The colours on the existing website were not consistent with our branding.
The colours on the existing website were not consistent with our branding.
2
2
The components used were not consistent either.
The components used were not consistent either.
3
3
The aesthetics of the design was not prioritiesed and design principles were not maintained.
The aesthetics of the design was not prioritiesed and design principles were not maintained.
4
4
CTAs need to be placed in strategic locations.
CTAs need to be placed in strategic locations.
5
5
The website copy needs to be completely optimised.
The website copy needs to be completely optimised.
6
6
The website had poor accessibility in terms of contrast, speed and sometimes functionality.
The website had poor accessibility in terms of contrast, speed and sometimes functionality.
7
7
The registration experience needs to be improved
The registration experience needs to be improved
8
8
The Navigation needs to be improved
The Navigation needs to be improved
Solutions
Solutions
In developing solutions, I conducted a competitor analysis, examining Zuri Internship, Alt School, Utiva, Codeacademy, and Memorisely. From this, I was able to leverage their strategies and identify opportunities for CIL Academy. I collaborated with marketing throughout the design process to ensure we had compelling copies and that each page was designed to convert the audience into students. I created a style guide and a mini-component library to ensure consistency.
In developing solutions, I conducted a competitor analysis, examining Zuri Internship, Alt School, Utiva, Codeacademy, and Memorisely. From this, I was able to leverage their strategies and identify opportunities for CIL Academy. I collaborated with marketing throughout the design process to ensure we had compelling copies and that each page was designed to convert the audience into students. I created a style guide and a mini-component library to ensure consistency.
Metrics
Metrics
6000+
6000+
6000+
Trained students
Trained students
Trained students
4.95/5
4.95/5
4.95/5
Reviews
Reviews
Reviews
90%
90%
90%
Conversion rate
Conversion rate
Conversion rate
Conclusion
The completion of the website helped us drive measurable progress on the website and hit our KPIs. Students were able to register easily, which increased our conversion rate. The marketing team were also able to hit their goals. We constantly iterated, tested ideas and ensured we aligned with both marketing and customer support for feedback and requests.
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Got an idea?
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Got an idea?
Let’s work
Got an idea?
Let’s work
Built with
© 2025
Built with
© 2025
Built with
© 2025
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